Preface: Names have been changed to protect the innocent. To avoid confusion for myself, I have changed them all to “Bob” with the respect of certain initials the avoidance of said confusion. You, the reader will probably be confused, but that just makes it all the more fun.
Don’t say I didn’t warn you.
“Are you in?” – Prof. K.Bob.
I have no- wait, I did have a choice, but I chose to take this wonderful Advertising and Promotions course where I will learn, through real life application, an IMC plan. Sweet, right? Yes because I will be able to use this in real life. WOW.
I was told tonight by a fellow marketing survivor, C.Bob, that he wishes he was in my group. Well, I wish the same, but things happen and he hopes to read about/see my awesome, fantabulous, amazing agency logo. Well, there it is. Scroll back in case you forgot. Our agency, which by the way I totally sold the name with the creation of this logo (have to think)outside(the box). The 5th P, which according to Prof. K.Bob, is people in the Marketing Mix and planning could potentially be the sixth. Now, mind you, I didn’t just pull this name from class; there are FIVE members in my group including myself. A.Bob, C.Bob, M.Bob, and D.Bob. Now being the only girl, I mulled over some name potentials and came up empty so I went with the theme of five. Five group members, five people. No brainer.
As for the real life application, we get to experience working with a real client, Tunes. Now -wait for it- they have five locations. I’m thinking fate, right? More coincidental really. Instead of beginning in the summer of ’69, they began in the summer of ’89 (cute, I know) out of a quaint little shop in OC, NJ and were formally title, “Tunes on the Dunes.” They have adapted well with the times by including an online market in 1996 and expanding their line beyond CDs, LPs, and tapes to DVDs and video games as well. A home grown venture. Hopefully the four Bob’s and I will be able to do an amazing IMC and knock everyone’s socks off.
There are plenty of other Bob’s that came in and out of my life today.
Poor D.Bob, he’s stuck with the same awful Principles of Finance professor that I had last spring. Simply put, she told us that she was not a supplement to our text books and that it is like comparing apples to oranges. So if I have 5 apples and I take away 3, how many apples do I have? No, I don’t have oranges, I still have 5 apples. If you didn’t get it, please re-read. If you still didn’t get it, ask me.
J.Bob just didn’t get it and I’ve accepted that.
R.Bob and I go through the same issues with getting to bed at a decent hour. We’re both busy, we both have things to do, and then BAM! it’s 2am because the ain’t no rest for the wicked according to a certain song.
All I know is that this Bob, K.Bob, ME, hopes to be entering hibernation mode come graduation and after I return home from Brazil.
Good time to say nighty-night.